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"Premium" clients... but only in their demands

"Dr. Google vs. The Agency" A practical manual for the "creative" client (edition: the less they pay, the brighter they shine)

"Premium" clients... but only in their demands
Sabrina Laranjo

In the fascinating world of administrative agencies, there is a universal law that not even science has managed to fully explain: the less a client pays, the higher they set the bar.

It is not a criticism; it is almost a natural phenomenon. Like gravity. Or like how there is always a missing piece of paper on the day you are in the biggest rush.

Let's get back to our protagonists.

We have the "all-you-can-eat buffet" client, who, for a basic fee, has unlocked—in their mind—unlimited premium access: registrations, cancellations, contracts, consultations at any hour, and, if the mood strikes, philosophical life coaching. All included, of course!

But here appears an even more interesting subspecies: the "low cost, high demand" client.
The one who pays the bare minimum... but demands as if they had contracted the "gold diamond platinum pack with VIP emergencies and telepathic response."

Curiously, this profile usually coincides with the one who haggles the most.
The one who asks:
"Can't you just include this for me?"

"This is a quick thing, right?": Translation: three procedures, two calls, a contract, and probably redoing something they didn't do right in the first place.

And you think to yourself: sure, and while I'm at it, I'll include a coffee, a massage, and a lifetime subscription... since we're here.

Then there is the historian client with a "selective memory" closely linked to this profile. They always start with, "At the other agency they used to do everything for me..." That mythical agency where everything was perfect, fast, and almost magical.

Yes, of course. Everything... after passing through the checkout. But that small detail has been elegantly scrubbed from their historical memory.

One wonders why they left, but it is a charming mystery we prefer not to solve.

We cannot forget the "restaurant and weather critic" client. When everything goes well: emotional administrative silence, the sun is out: "you guys are incredible, I don't know what I'd do without you."

But all it takes is for something not to fit exactly what they had in mind (even if it is correct), and a small cloud of doubt appears.

Nothing serious, just professional weather changes—something isn't exactly as they expected (even if it's correct): a three-page review, a dramatic tone, and the feeling of having been the victim of a bureaucratic tragedy.

But, to be fair, these clients have a positive side:
they keep us in shape. Mentally, above all!

Because thanks to them, we develop unique skills: infinite patience, the ability to simultaneously translate "this is quick" into "this is going to take three hours," and a sense of humor that many screenwriters would envy.

In the end, the key isn't avoiding them... it's understanding them for what they are:
clients who have decided that the price is low... but the fantasy is sky-high.

And there we are, trying to balance reality with imagination... and (sometimes) charging for the attempt.

 In the exciting ecosystem of agencies, there are unique creatures, difficult to classify and absolutely memorable: the "special" clients.

They aren't toxic—what an ugly word—they are more... high-end intense.

And just when you start to think this world is worthy of a scientific study... they appear!!!

The clients who reconcile you with the profession... the patient, polite, sensitive, well-mannered ones, and the veterans.

Those clients, some of whom... have been with you for years, and others who don't need long explanations because they speak your language (the administrative one, which is no small feat).

The ones who never complain. The ones who understand the lead times. The ones who know that if something gets complicated, it's not black magic... it's just paperwork.

But that's not the best part.

The best part is when, in the middle of an "intense" moment with other more creative profiles, they show up with their usual calm and drop a:

"Take it easy, don't worry about that."

Or the classic:

"You focus on the important stuff, we already know how you work."

And there, in that moment, you feel like it's all worth it.

Because those clients don't just understand the work... they understand the person.

They are the ones who, without saying it directly, come to balance the scales.

As if to say: "for every weird story... here we are."

And of course, that's how anyone keeps going....

Because in the end, beyond the papers, the procedures, and the moments of administrative comedy...

 The ones who text before calling: "Is now a good time?" The ones who ask before doing anything. The ones who understand that every task takes time. And, pay attention, the ones who drop the magic phrase before even asking for anything: "You're charging me for this, right?"

That client doesn't ask how much it is. They don't negotiate. They don't haggle. They trust. And of course, you're left thinking: "what a pleasure it is to work like this."

The curious thing—and here comes the little wink—is that these clients tend to be the most organized, the ones who generate the fewest emergencies... and the ones who make everything flow.

Meanwhile, other profiles, with all their good intentions, tend to squeeze a bit more out of every minute and every task. Not because they want to complicate things, but because they see the service as something flexible, almost creative.

And that's the beauty of this job.

That we don't just manage papers, but ways of understanding them.

And that, at the end of the day, between one and the other, the important thing is to maintain balance, humor... and keep enjoying this varied fauna.

Because without them—all of them—this would be much more boring.

What really makes this job work isn't perfection.

It's trust.

And of those clients... luckily, we are also well-served.

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“Si això fos una conversa, ara tocaria un cafè.”

Sabrina Laranjo

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